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Sunday, December 26, 2010
Spell Bounding Effects Of 3D Cinemas in Pakistan -By: Sana Naseer Shaikh
In Karachi, The first chain of 3D cinemas is position to open in Saddar’s Atrium Mall by Dec -24 with a assemble that includes Avatar, The Chronicals of Narnia & Guliver’s Travels.
The project is the brainchild of Regent Properties and Mandviwalla Entertainment and will be situated on the third floor of the Atrium Mall behind Avari Towers. Tickets will set up at Rs.300 for the conventional cinema, Rs.400 for digital cinema and Rs.500 plus, Rs.150 for the eyeglasses for the 3D screens. The Atrium Cinema can seat about 700 people at a moment and has three independent multi-screens. The seating capacity for cinema A would be 168, 192 for cinema B and 356 for cinema D, which is also additionally equipped with D-Cinema projection. The three multi-screen cinema complex will be equipped with state-of-the-art Digital and 35 MM projection, including the Dolby Digital and DTS Surround Sound. It will be wheelchair-friendly and will also provide Assistive Listening Devices for audible range impaired viewers. The multifarious is being outfitted with DCI-Compliant, D-Cinema and Digital Cinema technology with 3D capability.
The Avatar Special Edition (Digital 3D) will have nine minutes of additional by no means facing soundtrack. This silver screen is being distributed locally by Paramount Communications & Mandviwalla Entertain-ment, who also released 20th Century FOX’s Avatar last December in Pakistan. Other premieres at the Atrium will include 20th Century FOX’s The Chronicles of Narnia: Voyage of the Dawn Treader(Digital 3D) and Tees Maar Khan, which is locally disseminated by IMGC Global Entertainment.
In case of robbery or smash up, no other person can run the movie except the selected projector because the movie’s supplier ensures that the copy can only be played on a client’s projector. The owner of the mall and Atrium Cinemas, Zahid Younis Habib, further that DCI Observance is a implement which aids movie manufacturers. By using DCI Observance, certain specific data about the movie such as the number of shows and the rate of business in terms of revenue can be recorded because of the unambiguous codes.
There is a opportunity they take the project to other parts of the country, but there are no immediate plans to spread out. The key community behind this venture includes CEO and director of the mall and cinemas Zahid Younis Habib, Mandviwalla Entertainment director Syed Rehmani, the builders of the mall and cinemas Iqbal Machiyara and Rizwan Machiyara, the cinema’s interior designer Naheed Mashooqullah, technical engineer Hussain Chagla, and the head of the Atrium Cinemas project Nadeem H Mandviwalla.
Some people may not like it as the Graphics will be very complicated and will have a immense impact on your eyes. It is a bit expensive for Pakistan viewers, moreover, they should not charge you 150 AED separately for the glasses, as it should be all in one package, in UAE, ticket price is AED 50 roughly, Rs. 1160, it includes the glasses as well. However, Congratulation to Pakistani Viewers, at least they got 3D. It's superb as well as heartening step towards provision of entertainment platform in country for the public. Conversation about dreams is resembling talking about movies, since the cinema uses the idiom of imaginings; years can pass in a second and you can jig from one place to another. It’s a language made of representation. And in the real cinema, every object and every light means something, as in a daydream.
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