The most dominant social network
website Facebook is going to purchase Austin-based Gowalla, a location based
social networking site. Most of the Gowalla's employees will move to
Palo Alto, Calif. Some few number of team members will stay in Austin and be
housed at Facebook's downtown offices on West Sixth Street.
In 2009 when it was launched at the
South by Southwest Interactive Conference and Festival, Gowalla gives permit to
its users "check in" on smartphones at their current locations and
broadcast their whereabouts to friends.
In September, Gowalla disappeared
from that have to highlight social guides and its partnerships with companies
such as Disney. It had provided location services at Disney parks. In 2009, Rival Foursquare, a New York-based
social-networking check-in site, also launched at South by Southwest and it has
long dominated it.
Gowalla spokeswoman said, "We
do not comment on rumors or speculation."
According to CNN, most of the native
team, including CEO Josh Williams, will move to Palo Alto to help Facebook
develop their new Timeline feature. Despite raising millions in recent years,
Gowalla wasn't able to knock rival Four Square out of the ring, and has
recently redressed itself as more of a discovery tool rather than a simple
check-in service.
An unidentified Gowalla insider
reported, "It's a perfect match. As far as the big picture, Gowalla's
vision is about people telling stories, and Facebook's vision for Timeline is
about stories about important moments in life."
Gowalla had about 2 million users in
September, compared with Four square’s 10 million.
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