It has been showed by the
research firm GfK that Apple is move ahead in introducing trustworthiness of
their brands among it’s users in a mobile market.
Some 84 percent of iPhone users said they
would pick iPhone also when they replace their cellphones while 60% of
consumers who use smartphones running Google's Android said they would stick
with phones using the same software. Only 48 percent of people using Research
In Motion's cellphones said they would stay loyal to their Blackberrys, the
study showed.
According to research firm IDC, Smartphone sales have been
surging since Apple introduced its first iPhone in 2007 and, even though the
growth has slowed, the sales still rose 49 percent last quarter from a year ago.
Ryan Garner, analyst at GfK, said the ongoing rush to build
market position was crucial for the future success of the brands as on average
63 percent of consumers are sticking to the type of phone they have lowering the chance for fast changes in the
market place.
Garner said “fast growth of Android and launch of new
Microsoft Windows, which will be similar for PCs, tablets and smartphones, mean
there are still opportunities for others. Apple is clearly ahead of the game,
but developments next year will challenge that”.
GfK said, "The scope for brands to lure customers from
rivals has diminished and the richest rewards will go to those providers that
can create the most harmonious user experience and develop this brand loyalty".
The research firm cross-examined around 4,500 people in
Britain, France, Germany, Italy, Spain, Brazil, China, the United States and
Japan.
No comments:
Post a Comment